At Blue Ocean we have a saying- “It’s not just business, it’s personal”.
This means we integrate ourselves into all aspects of each client’s business and take a proactive, invested approach to anticipating your needs and adding immediate value. We are passionate about identifying white space opportunities and building best-in-class action plans to expand your portfolio. When you choose Blue Ocean, you are choosing that we will execute with excellence, together.


We are located in Northwest Arkansas, just minutes from the Walmart Home Office. Through our direct merchant relationships, breadth of diversified experience, and ability to navigate holistic customer needs, we have built a business with a proven track record of growth and success across our supplier family.
In January of 2015, Blue Ocean Innovative Solutions became an independent operating group inside the Advantage Solutions organization. With the expanded resources of Advantage, we provide additional solutions and industry expertise, coupled with the personal, boutique experience you deserve.

The Blue Ocean Team

Biffy Fletcher
Vice President-Food

James Axe
Dir. Replenishment & Analytics

Wayne Gunnels
Dir. Business Development

Chris Gibbs
Sr. Director Sales

Jon Atchinson
Replenishment Manager

Jeramy Joyce
Replenishment Manager

Brooke Green
Replenishment Manager

Wayne Eagleson
Replenishment Manager