Walmart Initiatives Archives - Blue Ocean Innovative Solutions

Walmart Deals for Days Explained

Michael Bublé has already started singing “It’s Beginning to Look A Lot Like Christmas” ever since Walmart announced their return of “Black Friday Deals for Days” and I mean, who can blame him? Some of you might be thinking, “We haven’t even had time to process what we are going to eat for Thanksgiving yet.”, […]

November 10, 2021 View Article

Search Brand Amplifiers – A Beginners Guide

What is an SBA you might be asking yourself? A Search Brand Amplifier is Walmart’s newest approach to premium search ads that showcase your brand and a curated portfolio of products that customers are actively searching on Walmart’s site and app. The name is purely designed with the intent of “Amplifying” your business. Did you […]

October 11, 2021 View Article

Describe Blog Post on Walmart and Affirm Partnership

Walmart Leaves Layaway

In other Walmart related news, the worlds largest retailer has decided to officially scrap its long-term financing option, layaway, for a new “buy now, pay later” partnership with Affirm. The partnership with Affirm was announced in early 2019, however customers at Walmart were still given the option of layaway for certain jewelry purchases and other […]

September 27, 2021 View Article

How to Win and Grow Walmart Business – An Interview with Cameron Jernigan

Have you ever wondered how to win and grow Walmart business? Our very own Blue Ocean team member, Cameron Jernigan, dives deep on this question with his latest interview with CPG Insiders. Cameron is a past Walmart merchant turned supplier solutions expert. Having worked in several areas throughout his career such as sourcing, product development, […]

September 20, 2021 View Article

Project Gigaton

As most of you are aware, sustainability and climate change are hot topics circulating the world right now. The world is moving fast, faster than it ever has before and customers now more than ever are invested in the products they are purchasing. Consumers want reliable and sustainable products that are good for the environment. […]

September 8, 2021 View Article

What Is Walmart Plus?

Here at Blue Ocean, we are all about EDLP. Now what is EDLP you might ask? Every. Day. Low. Prices. This phrase is thrown around quite a bit here in Walmart Country. As a pricing strategy, Walmart founder Sam Walton used EDLP when opening his first stores. Sam Walton believed early on that keeping prices […]

September 3, 2021 View Article

Category Archives: Walmart Initiatives