Here at Blue Ocean, we are all about EDLP. Now what is EDLP you might ask? Every. Day. Low. Prices. This phrase is thrown around quite a bit here in Walmart Country. As a pricing strategy, Walmart founder Sam Walton used EDLP when opening his first stores. Sam Walton believed early on that keeping prices low (even at a slimmer margin), would bring higher profits through greater sales volume, and well the rest is history. Of course, as the world moves forward, Walmart’s strategy moves with it. That’s why we would love to share more information on Walmart’s new initiative of Walmart +.
Walmart + is more than a grocery membership, it’s a lifestyle. Your savings will add up quickly when you sign up for your membership. At just $98/annually you will receive free shipping, free delivery, RX for less, member prices on fuel, and mobile scan and go, which enables you to scan items as you shop in-store, streamlining your checkout process.
Did you know that you could save 2.5 hours per week by getting your weekly groceries with free delivery? Or how about saving $84 per year on gas with member prices on Fuel at Walmart, Murphy, & Sam’s Club stations? Not to mention the on average savings of $816 per year with your free delivery from your Walmart store! Walmart + allows you to shop from the comfort of your own home, while still allowing EDLP.
Still hesitant about the Walmart + movement? Try it out for free with their 15-day trial period. Remember this – More Savings. More Time. More Joy in Your Day.